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Picky Eater
VEGY VIDA
Client
Vegy Vida
Services
TV, Social
Client in kickoff meeting: "We're pretty open to anything. Just not the term 'picky eater.'"
First creative review: "So we had this one idea..."
What started as a "what if..." quickly turned into an inviting way to talk to parents about a new product designed for kids who struggle eating veggies.
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