Picky Eater

VEGY VIDA

Client

Vegy Vida

Services

TV, Social

Client in kickoff meeting: "We're pretty open to anything. Just not the term 'picky eater.'"

First creative review: "So we had this one idea..."

What started as a "what if..." quickly turned into an inviting way to talk to parents about a new product designed for kids who struggle eating veggies.

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JANE MANCHESTER © 2020